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Burger King Takes a Shot at McDonald’s Happy Meals With a Dark Ad Showing Bullying, Unpaid Student Loans and Mental Health Struggles [Video]

Burger King is taking another jab at McDonald’s.

On Wednesday, the fast-food chain debuted a series of “Real Meals,” a clear counter to McDonald’s iconic Happy Meals. The moods of these boxed meals include the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal.

The Real Meals boxes — which include the Whopper meal or a Whopper, fries, and a drink — are available at a handful of locations in Austin, Seattle, Miami, Los Angeles and New York City starting Wednesday.

While the Real Meal rollout is limited, it is part of a wider campaign by the chain to promote mental health, with Burger King releasing an atypical commercial of sorts on the subject.

“Not everybody wakes up happy,” a young man says in the starting seconds of the video. “Sometimes you feel sad, scared, crappy. All I ask is that you let me feel my way.”

The video goes on to show a teenage girl …

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