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Brighton’s Baxter and Bailey create MET, new name and identity for local college [Video]

City College Brighton and Hove and Northbrook College have both successfully churned out graduates in a dazzling variety of disciplines for many years: from celebrity chefs and leading fashion designers to business entrepreneurs and Oscar-winning special effects experts. In 2017 the two Colleges merged, increasing their geographical reach, covering five sites, employing 1,200 staff and looking after 14,000 students.

Following an intensive consultation period, local design studio Baxter and Bailey proposed a new name – Greater Brighton Metropolitan College, or MET for short – and helped to establish a brand hierarchy for the new group of colleges.

“We then ensured that our brand identity effectively communicated this dazzling range of subject areas, using an ever-changing palette of imagery styles to reflect the vast choice available to students,” explains Matt Baxter, Creative Director at Baxter and Bailey. “After nine months of strategic and design development, we’re thrilled that you can now meet the MET.”

Lucie Coxon, Head of Marketing and Student Recruitment, …

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